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A Word from our CEO - Ron Mintle
 2008 started off with Yellow Magic spending a month in Asia with Yellow Magic Customers and new acquaintances at the ADPAI conference.
I got to spend some time in Macau meeting with Directel Macau. The growth and changes in this small country (located about an hour away from Hong Kong), are incredible to see, and the need for high quality Yellow Pages is consistent no matter where you travel in the world. A further example of the global evolution of Yellow Pages was when our own Alex Kwong was in Shanghai to meet with China Telecom. They continue to be the largest Yellow Page publisher in mainland China, and last year decided to distribute and publish 3 million YP books digitally, on CD-ROM using MagicCarpet.
 Inasmuch that ADPAI is typically reserved only for local Asian publishers, it was an honor for Yellow Magic to have been invited and attend the ADPAI Meeting and to make a presentation to the attendees. The presentation was on Digital Directories and how to choose the format and technology that is best suited for your market. If you would like to see the PowerPoint presentation, please click here. Everyone treated our Team with first-class graciousness and we are all very thankful to be a part of the YP Industry in Asia.
After a very busy ADPAI conference, Brendan Woodhouse and his wife Marian, Mr. Liu of China Telecom, and Nasser Abu Bakar of TM Info-Media Sdn Bhd (Malaysia Yellow Pages), along with his family joined the Yellow Magic Team flying to Langkawi Island for a few days of sailing and relaxation.
 After the weekend, I moved on to Ho Chi Minh City, Vietnam to teach Sleight-of-Hand to the Vietnam Yellow Pages while Alex headed to Taiwan to meet with the Taiwan Telephone Company, and the Alauras staff went to Shanghai and met with Mr. Liu.
It was a very successful trip! We have posted a number of photos from this recent trip (thank you to all who have contributed) which you can see at this link: click here.
There are 2 more significant industry conventions coming up shortly where Yellow Magic will be in attendance. You can read more under them in the “Up Coming Events” section of this newsletter.
I hope you have a successful and productive 2nd Quarter!
Product Features
With the recent release of YM 2.1, many of our customers have still had not the chance to become familiar with all the new features and shortcuts that our new Menu Tool Bar offers. A very thorough excerpt on the new Tool Bar has been included in this edition of Out-of-the-Hat Newsletter under "Product Tips." We hope the new Tool Bar saves you a lot of time each day with your YM Projects.
Click here for more.
What's New
Sales Force Automation on a Cell Phone. Yellow Magic will be introducing another new product named SalesMagic which is a cell phone based sales force automation tool that tracks field sales in REAL TIME and delivers leads and sales appointments to your Sales Staff. The product offers maps and directions and more to help your Sales Staff meet their goals and use their time more efficiently. No more waiting until the end of the day to tally up your new sales, SalesMagic reports live sales figures to your Main Office on a monitor, on a cell phone, or with printed reports.
Click here for more.
Yellow Magic News
At the end of 2007 Yellow Magic announced a new partnership with Alaurus Software. The company is bringing some new Customer Relationship Management (CRM) and Ad Management products to the industry.
Click here for more.
Up Coming Events
Other exciting and enriching conventions are coming up quickly. They are the YPA Convention and Trade Show in Las Vegas, April 6- 8 2008 at the Mandalay Bay Hotel, and the ADP Convention April 24-26 in Orlando Florida at the Buena Vista Palace Hotel.
Click here for more.
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